Google Ads has been around for many years. It has published a wide range of updates so as to improve its services. In recent times, different improvements in marketing and machine learning have resulted in PPC automation. The following are different ways that Google can automate ads for you.
Smart Campaigns for Businesses
Recently Google launched Smart Campaigns, which is basically a solution that becomes a default campaign strategy for new advertisers. The strategy works by targeting, goal-based landing pages and bids, based on user behavior and Google Business data. However, you will need to select the target locations, language, and budget manually. However, setting these particular options is not a difficult job. If you prefer to work with a PPC agency or you want to control search engine marketing, then you can continue to configure your campaigns manually.
Universal Application Campaigns
The campaign was launched a few years ago to help advertisers acquire more installations or conversions with their apps. After setting up the campaign, Google will take care of everything by automatically managing bids, graphics, and optimizing the campaign to ensure the results are within the budget. The fact that graphics are configured while presenting your app in the play store, it is a good idea to optimize that given section manually.
Targeted Shopping Campaigns
This form of marketing makes it quite easy for the merchants to ensure their shopping ads are in a proper format. You should note that shopping ads are responsible for over 60% of all clicks for retail businesses. In this case, shopping campaigns are designed to serve Remarketing and Shopping ads automatically. They acquire data from a minimum of 20 conversions to optimize results and predict bids.
Ideally, Google Ads have various automated bidding strategies that can help the users to achieve their business goals with minimal effort. Most of these use machine learning to determine ads that are likely to result in a conversion. Although this strategy facilitates the work of advertisers, it ought to be done in mind, and it is vital to adjust your targets to achieve optimal results.
Dynamic Search Ads
Advertisers with large websites selling various products can find it difficult to keep all their ads up to date. In such a case, dynamic search ads come to their rescue by automating the process. An advertiser is required to choose whether to include all pages of the website or those only indexed in Google.