Category Business Technology

Top Web Design Tips for Online Marketers

web designDigital marketing is becoming more and more challenging as time goes by, yet remains to be the most effective marketing strategy. That can mainly be attributed to the ever-increasing competition. Online marketers have to leverage every advantage that they can get to get ahead in the industry. Web design is where it should all start. Some people higher designers for the job, but using a web design tool such as Wix could prove to be invaluable. A few of the top web design tips that you can use as an online marketer are highlighted below.

Make the Website Responsive

A responsive site means that the site is suitable for any device, particularly desktops, tablets and smartphones. Google updated its algorithm to rank responsive sites higher than the non-responsive ones. Merely making your website responsive should result in an improvement on Google rankings. Additionally, a majority of users go online via their smartphones. That makes it essential that you make your site responsive to accommodate the needs of all those users.

Include a Blog

How active your site is, also affects its rankings on Google. It is thus essential that you keep updating your site with new and relevant content to ensure you retain or improve the rankings. However, adding new content to your site can dilute the existing pages that are more important. With a blog, you can add as many articles, images, and videos as you wish without diluting the other important pages. Make sure all the content you add is relevant and original to avoid penalties from the search engines.

Include Social Media Buttons

The importance of social media is currently at an all-time high. As a digital marketer, you should know and appreciate the importance of social media and leverage that to your advantage. You can harness the benefits of social media by including social network buttons on your site and linking them to your accounts. Also, make sure they are in a prominent place on the site. Including social sharing buttons on the blog will also be an added advantage.

Incorporate an Email List

Make sure that you incorporate a mailing list as you design your website. It is an effective online marketing technique that is growing quite rapidly, and for a good reason. When used correctly, email marketing can drive user engagement, double conversions, and increase retention, among many other benefits. Regarding web design, ensure that a user cannot overlook the space on your page where you allocate the email list sign up. Remember to keep the users engaged at all times.

Considerations When Purchasing a Franking Machine

franking machine royal mail

A franking machine is an important postage device. It is designed to simplify the mailing procedure in your business. Also, it has an option of customizing the company’s logo and brand trademark on the letters. The main reason most people admire a franking machine is the way it reduces the cost of posting letters. There are some things to consider before purchasing a franking machine royal mail. Royal mail has authorized four companies in the UK to manufacture & sell franking machines. You need to buy or rent franking machines from them or from their authorized sellers, not from Royal Mail directly. Ensure you carry out adequate research.

Number of Mailings

It is a good idea to determine the number of letters that you need to send each month. You can find machines designed for an enormous amount of work. Such machines have different features to suit your needs. Before you get into a conclusion on the device to purchase, ensure you carry out an online survey. It is also worth noting the type of letters you want to send. Besides, you should take into account the postage costs incurred every month.

Compare Different Vendors

After deciding about the franking machine to purchase, the other thing to do is compare various vendors. That is because choosing the wrong one will subject you to buying the wrong machine. For instance, you may purchase a substandard machine at a high price. The best thing to do is to get multiple quotes. Ensure you only get quotes from the leading authorized suppliers.

Mail-mark Technology

Before you get into agreement with any particular vendor, ensure the franking machine you purchase has Mail-mark feature. This is where your franking machine uses the barcode technology on the letters. That means your machine can use digital technology for the franking process. Do not purchase a franking machine without this technology. That is necessary to ensure you put your company in line with current technological advancements.

Supplies

For a franking machine to work, it needs some supplies. Some of the common supplies that come with franking machines include ink, labels, and envelopes. You should always source your supplies from the franking machine manufacturer in order to ensure the ink is right and it doesn’t break the machine and/or break your warranty.

Accessibility to Qualified Technicians

If your franking machine needs repairing, there are multiple options for you.  You could use online guides to fix the machine yourself, which in many cases is very simple and easy. You can log onto your customer portal, input the error code and quickly diagnose the problem then watch a quick video to guide you through fixing it. If this does not work for you, you can also call into your supplier’s customer support center for a dedicated support team to guide you. If you cannot fix your machine this way then you can request an engineer to come out to you to fix it. If you are with FP Mailing, then you could use the SWOP IT scheme; where you send your machine back to FP and they send a replacement to you the next working day.…

A Beginner’s Guide to Cloud Computing for Business

observing charts on screen

Cloud computing has been quite famous recently, especially in business. This technology offers an ideal solution to startups because it saves them from the cost of upgrading their IT (Information Technology) infrastructure. Besides, cloud computing services are highly-specialized in digital security. Not only will you get a facility for your company’s computing task, but you can get insurance on your company’s sensitive data. We will further discuss cloud computing for business below.

Cloud Computing as an Efficient Solution to IT

information sharingBusiness and technology have become two sides of the same coin. It means that if a company keeps employing an outdated computing system, they will be at risk of getting left behind in the business competition. However, buying and maintaining an in-house server is not cheap, and not all companies can afford such a facility. Besides, in some fields like manufacturing, crafting, and retail, IT is not worth the majority of the budget.

In the scenario above, cloud computing service comes to the rescue. The service providers are specialized enterprises that allocate all of their resources for data hosting. For example, Google’s newest data center is at the Dalles, Oregon, spans up to 352,000 square feet. According to Data Knowledge Center, Dropbox has more than 10,000 physical servers. And still, from the same source, Apple has data centers across four states: Oregon, North Carolina, California, and Nevada. If combined, they are as vast as 1,3 million acres.

The Types of Cloud Computing

serversAccording to your business needs, here are four different types of cloud computing service:

Private Cloud

Private Cloud service means that one particular server is dedicated solely for the client’s interest (not shared with other users/organizations). This method is more widely used for intra-business interactions, where cloud resources can be managed, owned and operated by the same organization.

Community Cloud

Community cloud refers to the use of sources for communities and organizations.

Public Cloud

This type of cloud is usually used for interaction type B2C (Business to Consumer). Public Cloud uses computing resources that are owned, regulated and operated by the government.

Hybrid Cloud

This type of Cloud can be used for both types of interactions – B2B (Business to Business) or B2C (Business to Consumer). So, computing resources are bound together but with different clouds.

How to Choose the Right Service

Google, Dropbox, and Apple offer storage service, but not the management, and server hosting. For beginners, subscribing directly to that type of cloud service will still require a lot of work and expertise. It would be better if you consult an IT agency first. For example, in Germany, IT Systemhaus Nürnberg provides thorough consultancy for businesses of all scales.

To make sure that you work with the right provider, you should check if their customer service works properly. If they respond to you slowly, then it’d be better if you seek another. Second, you should ask for reference for their service. An established service is supposed to have this feature.…